Jim has been in the beauty industry for over 40 years. He began his career in 1970 as a Clairol Salon Consultant selling hair color. In 1980, Jim joined the Zoto's team, servicing the New England area. In 1986, he started with Aveda as the Vice President of Sales, Marketing and Education. Jim moved to the west coast to work with the Aveda Distributor in 1989 and became the Senior Vice President and General Manager at Ceasar’s Beauty Products in Southern California.

In 1991, Jim moved to Colorado and became the President and CEO of Pacifico’s Beauty Products the exclusive Aveda distributor for Colorado and Wyoming. Jim’s success lead Pacifico’s Beauty Products to acquire a 6 state region; grossing over 18 million in annual sales.

In 2007, Jim merged distribution with Aveda to take on the opportunity to become the Consulting Vice President in the West Coast for Aveda Services, Inc. Merging distribution with Aveda allowed Jim the opportunity to begin owning his own salons. He now owns World Class Salons a group of seven Aveda Concept Salons in Colorado, Utah and California. Jim is also the owner and founder of World Class Financial Services which provides accounting services to over 65 Salons and Spas throughout the Aveda Network.

Jim is dedicated to providing legendary support to the beauty industry, its professionals and customers. His passion is evident in his desire to improve the salon industry one hair dresser at a time.